توسيط استراتيجيات الريادة في العلاقة بين المرونة الاستراتيجية و مستوى أداء البنوك التجارية اليمينية

Abstract EN

Aim of the Paper : this study investigated the nature of the direct and indirect relationship between the application of strategic flexibility and the level of performance of Yemeni commercial banks in view of their adoption of Entrepreneurship strategies.

Study Design : the design of this study was based on the descriptive approach of human research, in order to describe the characteristics and variables related to the study problem.

Sample and Data : to collect the necessary initial data, a sample of 292 managers was selected from the commercial banks located in Sana’a.

The number of valid surveys was 231 (79 %).

Results : the findings revealed a significant positive impact for the application of strategic flexibility on the performance of Yemeni commercial banks and their entrepreneurship strategies.

The results also showed that banks mediated the relationship between the application of strategic flexibility and the performance of Yemeni commercial banks.

Conclusion : the study recommended that the management of Yemeni commercial banks should increase the level of application of both strategic flexibility and leadership strategies because they have a pivotal role in improving their performance and enabling them to survive, grow and excel in the markets.