القيمة المضافة في إعلانات التبرعات في ضوء توظيف الإمكانيات التكنولوجية الرقمية الحديثة و المتعددة لتطوير الفكر الإبداعي التنموي

Abstract EN

introduction
Donation ads are one of the most important types of ads in society because they have an important role and impact as a development goal for various advertising organizations.

This announcement aims to persuade intended beneficiaries to participate or donate to help develop the Foundation's resources.

Recently, there has been tremendous technological development in the advertising field, which requires professionals to get out of the iteration cycle and feel bored while watching a donation.

And arouse the passion of the recipient, and therefore, has a positive impact, which is obtaining the largest amount of donations to develop the resources of the declared institutions and meet their needs as a main goal, therefore attention was drawn to the use of QR technology, various digital programs, as well as the implementation of interactive advertising data for this purpose.

Ad quality.

Research problem
- The great development that accompanied the digital technology contributed greatly in the field of advertisements, which indicates the benefit of the field and in a big positive way from this development in general and in advertisements for donations in particular.

In addition, we ask Two questions: -
-How effective is modern and multi-digital technology on advertising donations?
- What has modern digital technology added to advertisements of donations as an alternative to traditional methods?
research importance
Due to the different technological changes in the modern era, specialists have to keep abreast of technology to present creative ideas for new types of advertisements of donations, so attention has been drawn to the use of different technologies to implement this type of advertising, so the importance of research comes through: -
- To shed light on modern and multiple digital technology and make use of it in the field of advertisements of donations

Research hypotheses:
-Study the effectiveness of the various digital technologies that have been used to implement donations announcements to allow advertisers to exit the cycle of repetition and open creative horizons
Methodology and tools:
- The researcher follows the analytical descriptive method.

- Applied method.

Key words
Advertising- Innovative Strategies - Multiple Digital Technology - Creative and developmental thought