تسويق منتجات الصناعة التقليدية : دراسة حالة بولاية الجلفة-الجزائر

Abstract EN

This paper aims to identify the traditional and craft industries that are technically diverse and allow them to transfer a long-standing skill across time, making them one of the most important sectors of assistance to promote the tourism sector and attract tourism through its many activities and forms.

This calls for applying marketing bases in these activities and supporting the economic activity of the sector.

Through this study, we have noted the significant deterioration of the situation of the sector, its unattractive situation in the traditional Chamber of Industry and Crafts in the State of Djelfa State, and the apparent lack of interest in craftsmen.

The chamber has no communication strategies and has no relations with the various media that contribute significantly to the development of any particular industry, including traditional industry and crafts.