وسائل الإعلام و دورها الاستراتيجي في السياق الثقافي : رؤية تحليلية مقارنة بين منظور عزي عبد الرحمان إدغار موران أبراهام موليس ماكلوهان

Abstract EN

The media emerged and evolved as a result of a number of historical factors mixed with the political, social and cultural conditions of the societies.

This appearance has led to great repercussions in human life, with all its arts, symbols, customs, traditions and heritage.

From this shift, many sociologists and media scholars have addressed This cultural change, such as Edgar Morin, whoconnects the concept of culture with the concept of consumption and commodities, and Abraham Mullis, who in turn presented a Cyber vision, summarizing his ideas on binary culturalisme - the media.

In addition to these two visions, McLuhanpresented his thesis on technology and the problem of the symbolic organization of man, while Azi Abdul Rahman addressed this issue through a perspective of value determinism.

Based on this, this analytical study aims to compare the views of Azi Abderrahmane, Edgar Moran, Abraham Molis and McLuhan on the media and its strategic role in the cultural context.