دور التسويق الصناعي في تحسين أداء مبيعات أعضاء قنوات التوزيع : تجارة التجزئة في المملكة المتحدة

Abstract EN

This paper examines the relationship between industrial marketing and the performance of distribution channel members.

A conceptual model has been presented for the study.

It contains a set of variables that show us the strength of the relationship, which are based on the statistics that we obtained from the American Statista Website.

A set of hypotheses have been proposed based on previous studies, where the results have proven that there is a positive relationship, through intermediate variables, between industrial marketing and the performance of distribution channel members