Understanding e-marketing mix models

Other Title(s)

عرض نماذج المزيج التسويقي الإلكتروني

Author

Mitali, Layla

Source

Dafatir el Bohothe el Ilmiya

Issue

Vol. 8, Issue 1 (30 Jun. 2020), pp.161-174, 14 p.

Publisher

University Center Morsli Abdellah of Tipaza

Publication Date

2020-06-30

Country of Publication

Algeria

No. of Pages

14

Main Subjects

Marketing

Topics

Abstract EN

The development of Internet has drastically changed the marketing activities, mainly the traditional marketing mix referred to as 4Ps (Product, Price, Promotion and Place) which does not possess elements of interactivity that allow companies to build a relationship with customers.

Thus, a series of specific and relational functions have been added to form the e-marketing mix models.

The main purpose of this paper is to present the two models of e-marketing mix: 7Ps Model and 4Ps + 2P2C3S Model, as well as presenting the different tools and options provided in the online environment to facilitate transactions and enhance customer service.

American Psychological Association (APA)

Mitali, Layla. 2020. Understanding e-marketing mix models. Dafatir el Bohothe el Ilmiya،Vol. 8, no. 1, pp.161-174.
https://search.emarefa.net/detail/BIM-1019604

Modern Language Association (MLA)

Mitali, Layla. Understanding e-marketing mix models. Dafatir el Bohothe el Ilmiya Vol. 8, no. 1 (2020), pp.161-174.
https://search.emarefa.net/detail/BIM-1019604

American Medical Association (AMA)

Mitali, Layla. Understanding e-marketing mix models. Dafatir el Bohothe el Ilmiya. 2020. Vol. 8, no. 1, pp.161-174.
https://search.emarefa.net/detail/BIM-1019604

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 173-174

Record ID

BIM-1019604