Understanding e-marketing mix models
Other Title(s)
عرض نماذج المزيج التسويقي الإلكتروني
Author
Source
Issue
Vol. 8, Issue 1 (30 Jun. 2020), pp.161-174, 14 p.
Publisher
University Center Morsli Abdellah of Tipaza
Publication Date
2020-06-30
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
The development of Internet has drastically changed the marketing activities, mainly the traditional marketing mix referred to as 4Ps (Product, Price, Promotion and Place) which does not possess elements of interactivity that allow companies to build a relationship with customers.
Thus, a series of specific and relational functions have been added to form the e-marketing mix models.
The main purpose of this paper is to present the two models of e-marketing mix: 7Ps Model and 4Ps + 2P2C3S Model, as well as presenting the different tools and options provided in the online environment to facilitate transactions and enhance customer service.
American Psychological Association (APA)
Mitali, Layla. 2020. Understanding e-marketing mix models. Dafatir el Bohothe el Ilmiya،Vol. 8, no. 1, pp.161-174.
https://search.emarefa.net/detail/BIM-1019604
Modern Language Association (MLA)
Mitali, Layla. Understanding e-marketing mix models. Dafatir el Bohothe el Ilmiya Vol. 8, no. 1 (2020), pp.161-174.
https://search.emarefa.net/detail/BIM-1019604
American Medical Association (AMA)
Mitali, Layla. Understanding e-marketing mix models. Dafatir el Bohothe el Ilmiya. 2020. Vol. 8, no. 1, pp.161-174.
https://search.emarefa.net/detail/BIM-1019604
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 173-174
Record ID
BIM-1019604