العوامل المساهمة في بناء الثقافة الرقمية في المؤسسة : من وجهة نظر عينة من الخبراء

Abstract EN

The organizations are obliged by technological development to adopt the digital transformation to achieve their goals.

This study attempts to answer the following question: What are the factors that should organizations control to build a digital culture for ensuring digital transformation success? The available literature emphasizes the following factors: shared vision, digital creativity and innovation, technological empowerment, structural change, digital transformational leadership, openness to change, and in order to represent these factors and formulate the best model, we presented 30 questionnaires to a group of experts in 10 Algerian institutions selected according to the characteristics of scientific qualification, experience, position.

After an inventory of the theoretical aspect, we came up with three partial hypotheses supporting the basic research hypothesis of "digital transformational leadership, openness to change, shared vision, technological empowerment, digital innovation and innovation, structural change) strongly and directly affecting digital culture." We tried to answer these hypotheses using structural equations and amos.

The results of this intermediate role have shown both the dimensions of digital transformational leadership and the openness to change in the building of digital culture.