العوامل المؤثرة في تكوين الصورة السياحية لمقصد سياحي : دراسة ميدانية على عينة من سياح لمدينة بجاية

Abstract EN

Any destination chosen by a touristis not considered as a coincidence but itisinfluenced by manyideas and impressions, whichform a perfecttouristic place in his/ hermind.

My study aims to show the factors that form the touristic image and influence the tourist's destination.

I distributed a questionnaire to a sample of 100 informants among tourists who visited the town of BEJAIA during the climax touristic period from August 20th to September 2nd, 2019.

In order to achieve my research's purposes, I focused on the influence of the touristic image on the choice of any destination as nature, hospitality and the reservation's ease and price.

The research shows that the touristic image influences the choice of the touristic destination, the scenery, the hospitality of the inhabitants of the region as well as the reservation availability and price are considered as the characteristics which affect the tourist to form the touristic image and to choose BEJAIA as a destination for his/ her holidays