استراتيجيات الاتصال و دورها في تفعيل إدارة الأزمات

Abstract EN

Communication activities play a significant role in contemporary organizations, and this role is increasing in the Azmatia phase, which has become a reality in the various almenzmatmma pushing everyone to care for communication as one of the bases for crisis management and even at the various stages of the development of the crisis began with the preparation stage In response to potential crises, to the stage of preparing plans that are in keeping with the different stages of the crisis, so that the organization preserves its image and reputation, especially in the face of fierce competition between organizations of various forms and species.

The success of communication in crisis management requires the availability of pre-crisis communications strategies that need to be tested to ascertain their powers, which has made contemporary organizations interested in preparing advance communication strategies to address potential crises, especially since each crisis requires a specific strategy In order to minimize the adverse effects and make the right decisions at the right time.