التسويق الاجتماعي للرعاية الصحية : دراسة تحليلية للبرنامج الوطني للحد من التدخين في الجزائر

Abstract EN

The aim of this study is to know how to apply social marketing in the field of health care in general, and health awareness services in particular, by analyzing Algeria's experience of the National Program to Reduce Smoking as a Cause of Cancer, which started in 2014 to 2019, with an attempt to provide a social marketing plan for a complementary program extending from 2020 to 2025, The study concluded the importance of intensifying the activities of the current program, with the need to rely on the future program on modern concepts of marketing such as electronic marketing, relational marketing, and the use of modern information and communication technologies.