The impact of social networks (facebook) on consumer purchase
Other Title(s)
تأثير شبكات التواصل الاجتماعي (الفايسبوك) على نية الشراء للمستهلكين
Joint Authors
Mizyan, Abd al-Qadir
Tahrawi, Duma Ali
Salah, Muhammad
Source
Al-Riyada for Business Economics Journal
Issue
Vol. 6, Issue 1 (31 Jan. 2020), pp.42-51, 10 p.
Publisher
Publication Date
2020-01-31
Country of Publication
Algeria
No. of Pages
10
Main Subjects
Marketing
Media and Communication
Topics
Abstract EN
This study investigates the influence of Facebook applications and activities on consumers purchase intention and provide insights into whether consumers take information from Facebook and whether that activity influences consumer purchase intention.
Regression analyses conducted on the results from a survey of 500 of the biwoichrat page Facebook users that suggests to use like button, location, E-wom, check-in service and the share button.
the variables likes, Electronic word of mouth and Sharings have positive effect on consumers' purchase intention.
Place notification, Friends likes did not have positive effect on consumers' purchase.
American Psychological Association (APA)
Mizyan, Abd al-Qadir& Salah, Muhammad& Tahrawi, Duma Ali. 2020. The impact of social networks (facebook) on consumer purchase. Al-Riyada for Business Economics Journal،Vol. 6, no. 1, pp.42-51.
https://search.emarefa.net/detail/BIM-1021938
Modern Language Association (MLA)
Mizyan, Abd al-Qadir…[et al.]. The impact of social networks (facebook) on consumer purchase. Al-Riyada for Business Economics Journal Vol. 6, no. 1 (Jan. 2020), pp.42-51.
https://search.emarefa.net/detail/BIM-1021938
American Medical Association (AMA)
Mizyan, Abd al-Qadir& Salah, Muhammad& Tahrawi, Duma Ali. The impact of social networks (facebook) on consumer purchase. Al-Riyada for Business Economics Journal. 2020. Vol. 6, no. 1, pp.42-51.
https://search.emarefa.net/detail/BIM-1021938
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 49-50
Record ID
BIM-1021938