أثر ممارسات التسويق الداخلي على الرضا الوظيفي للأطباء في المستشفيات العمومية : دراسة ميدانية

Abstract EN

The purpose of this research is to examine the impact of internal marketing practices on job satisfaction among doctors in Algeria public hospitals.

The research questionnaire was used as a primary data collection method.

A total of 63 questionnaires have been collected using convenience sampling.

The findings of the research showed that internal marketing dimensions (communication, motivation, and training) have a positive impact on job satisfaction in public hospitals.

In addition, empowerment had no significant impact on job satisfaction.

Therefore if public hospitals of Algeria want to increased levels of job satisfaction among doctors, it is recommended that sufficient attention should be given to internal marketing.

The findings of the research would help managers of hospitals (public & private) to adopt proper policies for increased overall job satisfaction among doctors.