محددات التوجه المقاولاتي للطلبة الجامعيين : اختبار نموذج AJZEN : دراسة حالة طلبة كلية العلوم الاقتصادية لجامعة معسكر

Abstract EN

The entrepreneurial intention is considered the center of the entrepreneuial path and this study was aimed at demonstrating and confirming the effect of Ajzen's planned behavior theory variables on the entrepreneurial intention of university students.

Based on the theory there are three determinants of intention: attitudes to the behavior, perceived control and subjective norm.

The study was conduced on a sample of students from the Mascara university.The sample included 100 students from the Faculty of Economic Sciences.

After analyzing the data and testing hypotheses by applying structural equations, used using Smartpls3 program.

The result showed the positive impact of both the perceived control first, then the subjective norm and student's attitudes toward entrepreneurship on the entrepreneurial intention.