تأثير الأخلاق التسويقية لمتعامل الهاتف النقال أوريدو على القرار الشرائي للمستهلك النهائي : دراسة ميدانية بولاية تيسمسيلت

Abstract EN

This study aims to determine the effect of marketing ethics on the the end consumer purchasing decision.

this is with the development of the cultural awareness of the consumer towards the marketing risks surrounding it.

this makes ethics a part of the marketing strategies of enterprises.

The field aspect of the study represented a questionnaire about marketing ethics and its impact on the purchasing decision, which included a sample of 141 individuals from Ooredoo mobile operator through the municipalities of the state of Tissemsilt.

this study found that there is a significant effect of marketing ethics on the purchasing decision, with a significant difference of its efect due to gender, age and income.