التسويق عبر مواقع التواصل الاجتماعي و أثره على قرارات السائح البيئي : دراسة تحليلية لآراء عينة من زوار حديقة تجارب الحامة بالجزائر

Abstract EN

This study aimed to highlight the impact of social media marketing on the decisions of the environmental tourist, and to achieve this goal we conducted a field study on a sample of visitors to the park of experiments in Hama, through the design of a questionnaire, where the number of respondents (88) visitors, this to know their point of view regarding the contribution of this type of marketing to the impact on their decisions.

The study reached several results, the most important, the presence of a relative positive impact of marketing through social networking sites on the decisions of visitors to the park, and under this result recommended the study on the need to constantly update the park's pages and adapt to events and developments, and interact with the public and respond to their inquiries and accept their opinions