دور جمعيات حماية المستهلك في التوعية من ممارسات الخداع التسويقي : دراسة حالة

Abstract EN

This study aims to find out the extent of the contribution of consumer protection associations in awareness of deceptive marketing practices.

by adopting the descriptive approach as the most appropriate method of the study, in order to achieve the objectives and answer the problem of this study, questionnaire tool was adopted on a sample of 212 consumers from Algeria, and we used the statistical package for social sciences (SPSS Version 21) to analyze data, and extract informations.

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The study concluded with a set of results, The most important ones are: The Consumer Protection Organization plays two major roles in raising awareness and addressing deceptive marketing practices; The preventive role, In order to inform and sensitize the consumer before the damage, and Therapeutic role, by resorting to defensive deterrents after damage to the consumer, However, the latter one is not clear to the majority of the investigators.