الطابع الإلزامي للمسؤولية الاجتماعية للشركات كتصور جديد لمنع الغسل الأخضر

Abstract EN

Summary: Some companies emphasize through their deceptive advertising campaigns that they are environmentally virtuous, despite the presence of a clear or hidden record that indicates weak social and environmental practices, and this is considered one of the forms of socially irresponsible marketing which is more commonly referred to as "greenwash".

Greenwashing is an unfair practice, in which unproven or misleading claims are made about the promotion of a product, service, or brand on environmental sustainability issues, and it is commonly used by companies trying to earn undue credit for a weak commitment to social and environmental behaviors, i.

e.

pretending to Consumers adopt social responsibility, the latter of which is inconsistent with green washing practices, and therefore works to address it by a set of rules and mechanisms in front of the legislative deficiency in this area.

The new perception of social responsibility as a form of regulation is to go beyond what is required by law and create binding rules as well as voluntary to prevent green washing and promote environmental claims in line with consumer expectations.