فاعلية الإتصال الإستراتيجي في مواجهة الأزمات المالية

Abstract EN

The study aims to identify the role of strategic communication in facing the crises facing the economic institutions, to highlight its importance and its dimensions, in addition to the factors that must be taken care of by the administration, which helps in mitigating the effects of crises and the strategies adopted during the stages of the financial crisis.

The analytical descriptive approach that describes the variables of the study and then analyze these main variables and to reach the results of the study and the methodology of the case study by taking the financial crisis in the phosphate mines company (SOMIPHOS) and how this crisis was addressed.

We have reached a number of conclusions and recommendations, the most important of which is that the communications strategies that the institution relies on in dealing with the crises it undergoes are the formation of a specialized crisis cell, also facing crises within the institution through the proper implementation of the plans that have been included in advance and this evidence of the institution depends on strategic planning Its effects are evident during the crises facing the institution.

Thus, it pays attention to crisis management through pre-crisis planning.

As for the effectiveness of strategic communication in the face of financial crises within the institution, The crisis in its early stages and out of the crisis at the lowest cost and losses.