دور التسويق المرئي و المسموع في الترويج للمنتج الثقافي السياحي : دراسة حالة منطقة غوفي"

Abstract EN

:This study aims to identify the audio-visual marketing and its role in promoting tourism product with a focus on both the material and immaterial cultural product through addressing the various audiovisual techniques used in marketing, and defining their role in the promotion of the cultural tourism product.

This study shows that Algeria enjoys an important cultural tourism product what makes it a touristic country that meets most of the goals sought by tourists.

It has religious places and archaeological sites, traditional products, customs and traditions reflect the culture and specificity of the Algerian society.

These tourism features enjoyed by Algeria need marketing and promotion, as they need investment and employment of funds.

Audio-visual tourism marketing means are promotional tools relied upon to give correct and bright image for the country, present it to the world, and make it known by various forms of media: audio-visual and written, and through festivals, exhibitions and exchange of delegations, orchestras, publications, films etc., All this is particularly studied from the reality of the province of Ghoufi case study.