الطريق إلى المؤسسة الإعلامية الابتكارية : تلفزيون عجمان نموذجا

Abstract EN

The media witnesses great developments in the current era, coinciding with the changes that have occurred in life in general, and in line with the accelerating reality, which imposed great competition between the various media.

This research seeks to verify how any media organization can reach a renewed innovative organization away from traditional institutions whose role is diminished over time and then fade and disappear.

The research aimed to identify the relationship between innovation and the degree of development of media organizations, and to measure the extent of the impact of innovation on the level of performance of these institutions, and contribute to their development, and thus their continuation and survival.

The problem discussed in the research was determined in examining the form of the relationship between media and innovation institutions, and the extent to which media organizations are able to innovate and innovate.

Key words: media organization, innovation, Ajman TV.