خصائص و مميزات رجل البيع في ظل بيئة الأعمال المعاصرة : دراسة تحليلية

Abstract EN

This study dealt with the characteristics and features that should be available in the salesman in light of the contemporary business environment, according to what is dictated by the modern marketing philosophy based mainly on the orientation towards the consumer and considering it as the starting point, The difficult and complex number in the competition equation.

The study concluded that the success formula has become primarily based on building a successful relationship between the enterprise and the consumer.

Through the introduction of strategies that reflect the importance of the consumer and attention to it, as well as the marketing policies that allow this.

Perhaps the most important in this case is the method of personal selling (the salesman) that works to establish and maintain a direct and personal relationship between the organization and the consumer.