الحروف العربية كأيقونة بصرية في تصميم العلامات التجارية

Abstract EN

The Arabic alphabet is considered heritage of civilization and a declarative miracle.

it's attached to literature thinking and religion.

And once the man invented the shape of letters the writing emerged through civilization.

The Arabic letters are characterized by the singular is ability to to be drawn in Multiple and distinctive shapes ranging between flexible and rigid.

this special characteristic enabled altering The Familiar shapes of the letters.

So, flexibility of these letters was the reason behind the emergence of different styles of Arabic fonts.

The Arabic letters was an important mean of education and learning, later it became a manifestation of beauty.

so, it has been improved and varied to become an artistic luxury no nation ever reach.

it became an art of perfection, from the view of Islamic philosophy to perfection and integrality as synonyms of beauty or as a first witness to it