دور استراتيجية المحيط الأزرق في تحقيق ميزة تنافسية مستدامة لمؤسسة اتصالات الجزائر-بسكرة

Abstract EN

This study aims to identify the role of the Blue Ocean Strategy in its various dimensions (exclusion, reduction, increase and innovation) in achieving a sustainable competitive advantage at the level of The Algiers Telecommunications Corporation - Biskra.

To achieve the objectives of the study, we designed the questionnaire and distributed it to the study community, and to analyze the data we relied on The SPSS program.

V16, where we used descriptive statistical methods to identify the perceptions of the sample members of the level of orientation towards the Blue Ocean strategy and the level of sustainable competitive advantage of the organization in question.

The study reached several conclusions, the most important of which is the existence of a moral role for the strategy of the blue muheeds in its various dimensions in achieving a permanent competitive advantage for the Algerian Telecommunications Corporation - Biskra at the level of indication (=0.

05) where the value of (R) indicates that the strength of the relationship between the two variables of the strategy of the blue ocean and advantage Sustainable competitiveness was (0.

519).

The Blue Ocean Strategy Variable (0.

270) explained the variation in the level of achieving the sustainable competitive advantage of the institution in question based on the value (R2).