محاولة قياس جودة الاتصال المالي في المؤسسة الاقتصادية المدرجة في البورصة دراسة حالة شركة أليانس للتأمينات

Abstract EN

Through this research, we seek to develop a measure the quality of financial communication in the organization and to achieve the same purpose.

After we identified aspects of quality measurement, we prepared a questionnaire and distributed it to financial analysts, and we used the SPSS19 program and tested homogeneity and consistency of phrases using the Kendall w test, the latter measures the extent of homogeneity and consistency of answers Analysts, after completing the scale and applying it to the institution under study, we reached the effectiveness of the scale in measuring quality as well as an increase in quality for the year 2018 compared to 2008 and this is due to the strategy adopted by the institution