دراسة تحليلية لواقع المسؤولية الاجتماعية في المؤسسات الصغيرة و المتوسطة من منظور المزيج التسويقي : دراسة عينة من مؤسسات قطاع المشروبات في الجزائر

Abstract EN

This studyseeks to showing the reality of consumer protection as an important element of social responsibility at the level of small and medium enterprises operating in the soft drinks and juicesector, whereitisrecognized by writers and researchers in the field of social responsibilitythatit has four dimensions of social responsibility And business ethics, in addition to protecting the environment and the consumer.

We chose to support the theoretical study with a field study by conducting a survey applied to a sample of the beverage sector institutions, by distributing the questionnaire electronically and in paper.

The study population included all small and medium enterprises working in the food industry sector.

And active in the provinces of Djelfa and Laghouat, which are active in the field of food industriesAfter analyzing the data statistically, the study concludes with a set of results, the most important of which is that the institutions under study are committed to paying great attention to the aspects of consumer protection related to product, pricing, promotion and distribution (4p).