تحليل العلاقة بين اليقظة الاستراتيجية و البراعة الاستراتيجية و تأثيرهما في تحقيق التجديد المنظمي : دراسة تحليلية لآراء عينة من مديري مصارف القطاع الخاص في مدينة أربيل

Abstract EN

The research sought to test the relationship between the dimensions of Strategic Vigilance and represented: - Marketing vigilance.

- Technological vigilance.

- Competitiveness Vigilance.

As an independent variable and Strategic Ambidexterity as a second independent variable through its dimensions: - Explore opportunities Strategy.

- Exploitation opportunities Strategy.

- Structural Ambidexterity Strategy.

and to know the impact of that relationship on achieving Organizational Renewal as an approved variable, and within that framework Is it necessary to answer a basic question that is there a relationship and influence between Strategic Vigilance, Strategic Ambidexterity, and Organizational Renewal? For this purpose, private sector banks were chosen in the city of Erbil.

The study sample included a group of managers of private sector banks in the city of Erbil, who numbered (203) managers.

The research adopted the descriptive analytical method.

The questionnaire promised the main tool for collecting the required data, which was analyzed by adopting the statistical software (pct v.25 SPSS).

The research reached a set of conclusions, the most important of which is the existence of a relationship and an effect of strategic vigilance in strategic ambidexterity, which has proven its direct impact on achieving organizational renewal.

The research recommended the necessity of preserving the levels of marketing vigilance technological vigilance and competitiveness vigilance available in the private sector banks in the city of Erbil, especially with regard to strategic vigilance and employing it to increase levels of strategic ambidexterity and achieve organizational renewal.