النفوذ الدبلوماسي : مقوماته و قياسه

Abstract AR

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In its relations with the international community, each country adopts a diplomatic action's plan to brand its image, which ultimately enables its political influence over its regional or international space, in the perspective of its foreign policy goals.

In fact, this diplomatic duties overlaps in its quintessence, with what economic operators do by defining the promotion strategy of their products in order to maintain their control and/or impose their monopoly on regional or world markets.

Public diplomacy does not have any spontaneous action, but rather it is a combination of a deliberate plan and controlled action, to realize specific political goals at the international level.

Consequently, in the event that the fruits of diplomatic action do not appear, the latter must find a measuring mechanism to itself to determine the method and efficacy of the drawn up diplomatic plan, and then identify defects, to introduce the changes expected to alter the level of diplomatic influence, whether related to the elements of influence or tools.

Its action, in compliance with the saying of Confucius from about 500 BC: " In archery, when you fail to hit the target, do not reset the latter, but adjust the shot.

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