فاعلية الأنشطة الاتصالية للعلاقات العامة في الترويج السياحي النيلي

Abstract EN

The research dealt with the effectiveness of communication activities of public relations in the Nile tourism promotion, where the researcher sought to get acquainted with the roles of communication activities used by public relations departments in tourism institutions to achieve tourism promotion, the study aimed to achieve a set of goals, the most important of which are: To clarify the extent of tourism institutions' awareness of the importance of communication activities For public relations.

Knowing the availability of full capabilities to organize successful communication events and activities in the tourism field.

The researcher followed the survey method as one of the forms for collecting information on the status of individuals and their behavior and trends, using survey and interview tools to collect information, and the study concluded a set of results, the most important of which: 49% say that the events and communication events provided by the tourism institutions lack communication quality, and the percentage 67% said that tourism institutions do not realize the importance of communication activities.