الأصول النظرية للدراسات الايثنوغرافية في الإعلام الجديد : محاولة لتقسيم مستويات التحليل حول تطبيق الماسنجر

Abstract EN

The study seeks to contribute by providing ideas and perceptions on the theoretical foundations related to ethnographic studies in the new media environment, which is characterized by a large digital and technical nature, a new characteristic that compels workers in the epistemological field on the need for serious and accurate methodological thinking in presenting a methodology that is consistent with the digital privacy of the media and communication field, to achieve this, the study attempted to Highlight on the Messenger as the most prominent application for its accurate and in-depth diagnosis, and to make an attempt to divide the analysis levels for researchers and those working in this digital media field, especially in the ence of an accurate digital methodology for research dealing with these modern communication phenomena, as the study gives a new research perception, in view of the changing research environment in the media field from its traditional classic to digital technical nature, and this makes the necessity of developing research and methodological tools necessary to keep pace with the digital development taking place, especially that methodological tools are the main means for diagnosing scientific research and solving its problems.