الضوابط الإسلامية لترشيد سلوك المستهلك في ظل الممارسات التسويقية اللاأخلاقية للمنظمات

Abstract EN

The aim of this paper is to address the mechanism of Islamic controls in rationalizing consumer behavior, in light of the increasing immoral marketing practices of organizations in their business environment.

From the accumulation of goods in the market as well as the tempting promotional campaigns, which create artificial desires for consumers and push them to more consumption.

Thus compromising the issue of sustainable consumption, and necessitating the need for conscious consumerism and the participation of organizations in the conscious formation of the individual.

Where the Islamic economy is characterized by a sustainable and fair approach, as it gives everyone its right, and not only the role of organizer of marketing practices, he is keen to educate and aware the consumer and society to encourage rational consumption; this prevents it from falling into the taboo and ensures and guaranteed sustainable prevention from negative marketing practices.

Key words: Rationalizing Consumer, sustainable marketing, Islamic controls.