وسائل الإعلام و هندسة الثقافة الشبابية في عصر العولمة : دراسة ميدانية لعينة من طلبة جامعة باجي مختار عنابة

Abstract EN

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This study seeks to reveal the quality of the contents of the field of Arab satellite channels' programs and its relationship to configure a culture of Algerian youth, considering that most of these satellite channels raise slogans aimed to maintain the Arab cultural identity and values, but that it is pursuing a policy of advertisement based on the logic of profit which encourage the youth to stick to some behavioral models, values and attitudes which are far from our Arabic culture in the form of fashion (clothing, music, games, ways of eating, consumables.

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) within media strategy seeks to formulate "awareness of contemporary human behavior "according to a pre-established model, which has become known as the "architecture of human behavior".