أخلاقيات التسويق في المصارف الإسلامية و دورها في حماية المستهلك المالي

Abstract EN

The objective of the paper is to highlight the role of marketing ethics in Islamic banks in protecting the financial consumer, by defining the concept of Islamic marketing and its importance in the development of Islamic banks, which rely on the application of the principles of Islamic law in all its functions.

And ethics contribute to the provision of banking service that meets the needs of members of the community, and as the protection of financial consumer one of the most important issues of contemporary marketing, Islamic marketing one of its mechanisms, especially as it is ethical and subject to the supervision of the bank's Shari'a Board.