دمج المسؤولية الاجتماعية للشركات ضمن سلسلة القيمة والسياق التنافسي

Abstract EN

In light of the fierce competition in the business world and the expansion of the idea of generating competitive advantages, the companies face the challenge of facing all environmental variables on the one hand and carrying out their activities under the umbrella of the satisfaction of all stakeholders.

this research is aimed at highlighting the most appropriate approach to value creation and balance between stakeholders and shareholders through a strategy of social responsibility to generate sustainable competitive advantages.