استخدام مفهوم التسويق بالعلاقات للوصول إلى ولاء الزبائن

Abstract EN

The new economic context, the diversity of alternatives offered to customers at the time of purchase have increased the competition in terms of quality of products and services, and to be successful the company must adopt a system of relations with customers; this relationship must be sustainable in the long run, is for the realized the company use several means and strategies that must be based on CRM.

relationship marketing enables us to respond to changes and variations in customer wants and needs, and even anticipate them by constantly renewing offers and offering new products and services, which creates value for them and then ensures their loyalty.