ابتكار منتجات خضراء كوسيلة لتحقيق ميزة تنافسية مستمرة للمؤسسات من خلال التوجه نحو البيئة : عرض تجارب مؤسسات عالمية

Abstract EN

This paper aims at sweating the contribution of innovation of green products and its relation to achieving the competitive advantage of the institution by addressing some of the experiences of international institutions in the field; By explaining the concept of green product innovation and identifying the most important terms related to the innovation of green products, in addition to the stages experienced by this type of products.

We also addressed the competitive advantage of the institution and its strategies, and identify the element of orientation towards the environment as dimension dimension of the feature Continuing competitiveness of the institution, Finally, we found that the innovation of green products is part of the broad concept of marketing innovation as a whole, including environmental innovation of products to mitigate their negative impacts on the environment; Our study recommended that awareness should be given to the importance of creating green products for national institutions so that they can achieve continuous competitive advantage that would enable them to penetrate international markets;