أثر التخطيط الاستراتيجي على إدارة الأزمة : أزمة تويوتا نموذجا

Abstract EN

Summary: Maintaining the assets and assets of the organization and its ability to achieve revenues as well as maintaining individuals and employees against various risks in addition to searching for potential risks and trying to avoid them or mitigate their impact on the organization in the event of avoidance is the core of crisis management.

The various organizations manage their crises through various scientific and administrative tools, avoid their disadvantages, and take advantage of their positives.

As the crisis is an essential feature of the organization due to the dynamic environment in which there is increased interest in strategic planning, Strategic planning is a systematic effort and a comprehensive plan of action developed by the management in a sound manner in which methods and practices are defined to achieve the objectives using all available resources.

This paper is used to identify the extent of strategic planning in crisis management by different institutions.

On a crisis experienced by one of the most important international companies for the automotive industry, Toyotakey words: Planning; Strategic Planning; the crisis; Crisis management