مقومات بناء الإستراتيجية الاتصالية في المنظمات و المؤسسات المختلفة

Abstract EN

Our study aimed to shed light on an important mechanism in the management of institutions, a communication strategy that aims to improve the image of the institution in light of competition and many threats, and in this study we will look at the presentation and analysis of some models for the preparation of communication strategy, to provide a proposed model that includes the main elements of building the communication strategy in different organizations and institutions.

We found that the main stages of preparation and formulation of a good communication strategy are nine stages, namely the analysis of the environmental situation and the stage of setting goals, the stage of identifying the target audience, the stage of preparing the communication message, the stage of identifying means and activities of communication, the stage of determining the time and place, the stage of determining the budget and resources, Hie implementation phase of the communication strategy, and the evaluation phase.