التواصل و آليات التضليل عند فيليب بروتون

Abstract EN

This study aims to treat some contributions of Plippe Breton in the science of communication, as we found his efforts to be reckoned with in establishing rhetorical mechanisms and persuasive techniques.

His key research topics include the manipulation, argumentation, persuasion in the mass media and the political discourse.

First, our article will shed light on the theoretical ground on which this phenomenon is based, then it will investigate in the differents political discourse and some forms of publicities in order to reveal some of the most techniques of the manipulation using in the communication.