تشخيص استراتيجيات التسويق العقاري باعتماد مصفوفة Ansoff : دراسة تحليلية لآراء عينة من موظفي الشركات العقارية في إقليم كردستان-العراق
Other Title(s)
Diagnose real estate marketing strategies by adopting Ansoff matrix : analytical study of a sample of real estate companies in the Kurdistan region-Iraq
Joint Authors
اليماني، علاء عبد السلام يحيى
نجاتي، رشا قيس أحمد
Source
مجلة تكريت للعلوم الإدارية و الاقتصادية
Issue
Vol. 16, Issue 50، ج. 2 (30 Jun. 2020), pp.82-104, 23 p.
Publisher
Tikrit University College of Administration and Economic
Publication Date
2020-06-30
Country of Publication
Iraq
No. of Pages
23
Main Subjects
Topics
Abstract EN
The study aimed at introducing the concept of real estate marketing and its knowledge frameworks, discussing its historical development stages, diagnosing real estate marketing strategies adopted by the companies of sample.
The study's problem was represented by a set of questions regarding the degree of awareness and understanding of real estate marketing in the investigated field.
In addition to questions about the marketing strategies adopted by the companies of sample, the chosen field of study included a group of (10) real estate companies in Erbil and Dohuk.
It was chosen a small random sample of a number of employees of the real estate companies researched.
The descriptive (analytical) approach was adopted in the study by relying on a set of tools to collect data for real estate companies including semi-rated interviews with the managers of the real estate companies researched.
A questionnaire form as a basic tool for collecting primary data.
The total number of questionnaire forms distributed to the employees in these companies reached (103) forms.
The study reached a set of conclusions that were represented by a lack of awareness among employees of the researched companies towards the concept of real estate marketing, and the ence of a clear diagnosis of real estate marketing strategies.
While the study concluded with a set of proposals, the most important of which was to spread awareness among its employees about the concept of the study and to show greater interest in real estate marketing strategies and focus on all strategies, not part of them, depending the nature of the company and the market.
American Psychological Association (APA)
نجاتي، رشا قيس أحمد واليماني، علاء عبد السلام يحيى. 2020. تشخيص استراتيجيات التسويق العقاري باعتماد مصفوفة Ansoff : دراسة تحليلية لآراء عينة من موظفي الشركات العقارية في إقليم كردستان-العراق. مجلة تكريت للعلوم الإدارية و الاقتصادية،مج. 16، ع. 50، ج. 2، ص ص. 82-104.
https://search.emarefa.net/detail/BIM-1026570
Modern Language Association (MLA)
نجاتي، رشا قيس أحمد واليماني، علاء عبد السلام يحيى. تشخيص استراتيجيات التسويق العقاري باعتماد مصفوفة Ansoff : دراسة تحليلية لآراء عينة من موظفي الشركات العقارية في إقليم كردستان-العراق. مجلة تكريت للعلوم الإدارية و الاقتصادية مج. 16، ع. 50، ج. 2 (2020)، ص ص. 82-104.
https://search.emarefa.net/detail/BIM-1026570
American Medical Association (AMA)
نجاتي، رشا قيس أحمد واليماني، علاء عبد السلام يحيى. تشخيص استراتيجيات التسويق العقاري باعتماد مصفوفة Ansoff : دراسة تحليلية لآراء عينة من موظفي الشركات العقارية في إقليم كردستان-العراق. مجلة تكريت للعلوم الإدارية و الاقتصادية. 2020. مج. 16، ع. 50، ج. 2، ص ص. 82-104.
https://search.emarefa.net/detail/BIM-1026570
Data Type
Journal Articles
Language
Arabic
Notes
-
Record ID
BIM-1026570