دور المزيج التسويقي للشركة في تعزيز مسؤوليتها الاجتماعية : دراسة تطبيقية في شركة آسيا سيل في مدينة أربيل-إقليم كوردستان العراق

Abstract EN

The current research aims to clarify the impact of the marketing mix elements on social responsibility.

To achieve the objectives of the research was designed a questionnaire form prepared in line with the research goal was distributed (36) in the research organization - Asia cell, on a sample of selected managers and technicians.

The number of the questionnaires was (32) with a retrieval rate (88% ).

The data obtained from the researched field were analyzed using simple and multiple linear regression models, which helped to produce a set of results, in the light of which a number of conclusions, including; there are significant positive impact of the marketing mix elements on social responsibility.

In light of the conclusions, the research presented its recommendations, the most important of which is: the recommendation urges the researched organization to focus on understanding the overlap between marketing ethics and social responsibility of both the business organization, customer and sociality.