دور الإعلام في رسم الصورة الذهنية للمقصد السياحي : نموذج الدراما التركية و الدروس المستفادة منها في الجزائر

Abstract EN

The media has an important place in tourism marketin, because it has great impact on the collection of attracting tourists from tourism during the definition of the purposes of many countries in the world, the amazing development of information and communication technology, movies and specifically to play a greater role in the promotion of the tourist places, through this study we aim to review the role and importance of the media in shaping the mental picture or image of tourist destinations, and to take the cas of Turkey as a model for the media in hope of the benefiting from it in Algeria, This study concluded that the promotion from Turkish drama series and movies in the world and the Arab world have made Turkey an excellence tourist destination in the world, where managed during 2008, raise the number of tourists arrivals to more than 25 million tourists.

In order to benefit from this experience in the development of the tourism sector in Algeria, it was necessary for the Tourism Ministry of Algeria to exploit the cinematic and television works in the promotion of tourism, financing the cinema and drama, and supporting them in filming many works of art to show Algerian beauty