دور الابتكار التسويقي في إنعاش السياحة العلاجية : دراسة ميدانية للمركب السياحي حمام الصالحين بسكرة

Abstract EN

The study's objective is to identify the importance of innovation in marketing, and its role in reestablishing the therapeutic tourism in the touristic complex "HAMEM Al-Salihin" in the state of Biskra.

To achieve the objectives of this study, we designed an interview to collect primary results in addition to the observation In order to know the reality of marketing innovation in the touristic complex, and its role in the rehabilitation of therapeutic tourism, which leads to upgrade the high level of performance of the therapeutic service provided to the target customers in the tourism sector, and to going out from the fashionable tourist organizations, through building new innovative strategies in all the activities of marketing adopted by active organizations in the touristic domain.

Thus, ensure the continuity and growth of the tourism organization.