واقع تطبيق مجالات إستراتيجية التمييز بالمؤسسة الاقتصادية الجزائرية : دراسة حالة : مؤسسة زقاوس مصبرات باتنة

Abstract EN

This study assessed the reality of application of the differentiation strategy areas in the organization economic Algerian "n'gaous conserves", through field survey of the phenomenon at the level of the soft drink production unit of the institution during the third quarter of 2016, we have been based on qualitative approach for the study and analysis of the phenomenon by using the individual interviews.

The study concluded that in the latter there is a strong in the application of the concept of differentiation strategy in the organization in general, and with a relative disparity in the application of the areas of each separately within the institution.