أثر استخدام الذكاء الاصطناعي على فعالية أساليب التسويق الرقمي : دراسة استطلاعية على عينة من المسوقين

Abstract EN

Artificial intelligence techniques have developed in the past few years, which made it widely spread in the field of digital marketing and has benefited greatly from the great development that took place with artificial intelligence, which made the owners of various services and products seek to use it during the coming period.

Artificial intelligence helps to make marketing methods more intelligent, influential and appropriate for the consumer, and therefore it is expected that in the coming period, artificial intelligence will transform from a feature that is desirable to obtain to an advantage that must be obtained in order to enhance the position and competition in the market.