آليات توظيف الأحداث الخاصة للتسويق للعلامات التجارية

Abstract EN

The research aim to identify the techniques that the organizations focused on by employing special events to market their brands, by applying to the event "Egypt's sponsorship of the African Cup of Nations", where the publications presented on the Facebook pages of a sample of organizations in Egypt were analyzed, which varied between soft drinks Fast food، transportation companies, banks, services and ministrie, from June 21 to July 19، 2019, to learn about the nature of the different contents that have been focused on, and the different promotional and marketing methods to link the event with the brands.