الكفاءات البشرية الإماراتية العاملة بالقنوات التليفزيونية الفضائية بدولة الإمارات العربية المتحدة و الهوية الثقافية : دراسة تطبيقية على مؤسسة دبي للإعلام

Abstract EN

The relation between Media and social changes is a strong one, in which the me-dia play a big role in conveying and persuading people with these International social changes.

With the spreading of satellite channels in the Arab world including the soci-ety of the UAE, we need to ask ourselves how we can protect our culture and identity from dissolving within international social changes.

To answer this question, we need to question the competence of the professionals working for the satellite channels.

What qualifications do those professionals have ? How do they see the problem of the Arab identity within international social changes ? What is the volume of their local programs production compared with imported programs ?