Animation principles and their relationship to enrich digital motion graphic designs

Abstract EN

The aim of the research is to uncover the relationship between the application of animation principles and the enrichment of digital motion graphic designs by identifying and discussing these principles to determine the feasibility of their relationship in the field of digital motion graphic designs and their role in enriching the visual editing of them to contribute to meet the objectives of visual communication for these designs and increase its efficiency.

The research followed the descriptive and analytical approach in dealing with the principles of animation and clarifying its relationship to enriching digital graphic designs.

The results found that there is a wide range of animation principles commonly used that must be taken into account in the production of animation films, as it was found that there are (12) principles of animation that are applicable in most animation works, most of which can be applied in digital motion graphic designs to enrich them.

In addition to the existence of a close relationship between the animation field and the field of digital motion graphic design, which is widely evident in the use of the same production programs and techniques, but of course there is a difference in the production objectives, time and cost of each of them.