انعكاس ممارسات صوت الزبون في تعزيز سمعة المنظمة السوقية في شركة زين العراق للاتصالات في بغداد

Abstract EN

The current research aims to Knowing the reflection of practices by listening to the customer voice in enhancing the organization's reputation in the market, as the research problem revolves around the company's lack of focus on research to listen to the complaints of its customers, which is reflected in the company's market reputation.

The research sample consisted of a group of managers and officials at Zain Iraq Telecom, The questionnaire was used as a main tool for collecting data, totaling (40) questionnaires, depending on a set of statistical methods represented by the arithmetic mean, standard deviation, correlation coefficient, and simple and multiple regression coefficient, Depending on the statistical program (Excel & SPSS).

The research found weak adoption by the researched company to keep the customer's voice away, and the reason for this may be due to the constantly renewed needs and desires, Which recommends the need for it to conduct personal interviews with customers to get acquainted with their views of the company's products and services and to develop a database of their own that contributes to achieving their requirements.