دور عناصر القيادة المستدامة في تعزيز المزايا التنافسية المستدامة : دراسة وصفية تحليلية في شركة زين للاتصالات المتنقلة في العراق

Abstract EN

The current research aims mainly to identify the impact (elements) of sustainable leadership, namely (diversity in the workforce to enhance creativity, organizational justice, employee development, balance between work and personal life) in promoting sustainable competitive advantages and its dimensions are (product quality, speed of response to the customer, Good reputation), and the researchers adopted the descriptive and analytical method to test the research hypotheses, and to achieve the research objectives, the questionnaire was used to collect primary data from two samples totaling (160) people.

The first sample includes (80) people from the employees of the researched company, and the second sample consists of (80) individuals from the company's customers, and the relationship between the variables was tested based on a number of statistical methods and includes (verification ratio, simple regression analysis, multiple regression).

The research reached a number of conclusions, the most important of which is the significant (essential) effect of all elements of sustainable leadership in achieving sustainable competitive advantages in all of their components at the level of the research organization.