دور رأس المال الفكري في تحقيق الإبداع المصرفي : دراسة حالة الجزائر

Abstract EN

This study aims to highlight the role of intellectual capital in achieving innovation in Algerian banks by focusing on the quality and diversity of the banking services in order to respond to the requirements of customers and the banking market.

Algerian banks aim to achieve the excellence, to improve the competitive position on one hand, and to face bankruptcy in light of the intensity of domestic and foreign competition On the other hand.